Black and White HR solutions are an employment law and HR solutions company providing professional services to companies throughout the UK. Their staff are gaining a first class reputation and growing as a result.

Search engine optimization

As a new start company there was an urgent requirement to build as high a profile as possible - and in a very short space of time. In three months we had obtained a page 2 listing in Google’s serps for their main key phrases.

A year later and the site now ranks of page one of all the main search engines for their key phrases.

As part of the search engine optimization process we developed a search engine friendly content management system whereby the staff could add new content rich pages on a regular basis. The page counts grew weekly and the spiders came. As a result their site quickly moved up the rankings.