Search engine marketing, Stag Weekends and a lot of Splash!

stuart — Thu, 05 Feb 2009 03:37:56 +0000

“We want more traffic and more sales in the stag and hen weekend market” they told us. OK we told them – lets get down to business. Quite literally, that was the brief when Splash Whitewater Rafting came to us to do their online marketing.

The UK Stag and Hen marketplace is fairly competitive so breaking into this market was serious challenge. Add to this the economic downturn which added to the difficulty but undeterred, we set the wheels in motion and started turning things round. In just over 3 months traffic increased to over 20,000 new visitors with 90% of this coming from Google organic results.

The Brief

Target Stag & Hen Marketplace
Increase visitor %
Increase Google listing for selected Key phrases

The Campaign

Social Media Bookmarking and seeding
Google Local
Onpage Optimisation
Article production and distribution

The Results

Interim results for the first 3 months showed a dramatic increase in search traffic with considerable increase in enquiries.

What’s coming up

Redesign to new funky layout. Heatmapping and A/B split testing to fine tune the new designfor maximum conversion. PPC strategy and ongoing improvment.

Want more traffic and increased sales from your website? What are you waiting for? Give us a call on 0131 331 4649 or fill in our form below.

Handmade Silver Jewellery SEO Project

stuart — Thu, 06 Nov 2008 04:57:25 +0000

We have recently been appointed to perform the search engine optimisation for the Silver Experience – a perthshire base handmade silver jewellery company.

Rather than write about projects after they have been completed we have deceided to write about this one as it happens so that you can see the progess of a website having no search engine presence to (hopefully) being ranked at the top of the search engines.

The Silver Experience offer affordable, stylish and collectable handcrafted pieces through a distribution channel as well as online. Unfortunately they do not rank at all on the search engines and with Chritsmas approaching it is a time when sales account for a huge proportion of their turnover.

When we were approached by the company the mandate was to get their ecommerce website listed on the search engines as quickly as possible in order to capitalise on the christmas market – the most luctrative time of year for online jewellery sales.

We produced a plan that involves the onpage SEO, the website optimisation to improve click through to conversion and also a social media marketing campaign. Added to this we have created a blog that the company will use to provide interesting articles on company news, jewellery making, fair trade issues whilst providing good links and a place for their customers to comment on their pieces.