SEO get more sales – long-tail keyphrases that pay
Get more sales from your website – focus on the keyphrases that pay! Focussing your website’s SEO efforts on longtail keyphrases can drastically improve sales and save you money.
Many small to medium companies are blinkered by the desire to rank for high competition key phrases and this can be a costly excercise requiring large budgets and often taking years to achieve. Competition for high value key phrases is always fierce and it’s unlikely that your website will be profitable for some time. The internet however is so vast that you can spend less, sell more and be more profitable by targetting “long-tail” key phrases.
What are SEO Long-tail Keyphrases?
Long-tail key phrases are basically search phrases with 3,4 or more words that are related to your main strategic key words. For example, if your strategic key phrase is “leather boots” then longer phrases such as “brown leather boots” and “brown leather work boots” are termed as long-tail. They are known as long-tail (or longtail) because the frequency with which they are searched on decreases as the number of words in the phrase increases. See graph below.
Long-tail phrases pay
Website’s that rank for highly competitive phrases are faced with fierce competition. Whilst there is much more traffic for these searches, there are much more sites competing for the same business, so obtaining sales at this level is exteremly difficult – not to mention expensive! Courting the long-tail phrases therefore provides a much more profitable opportunity! ROI for high value phrases may only be attained years later whereas sales from long-tail searches can be obtained in days or weeks.
Long-tail keyphrases are the bread and butter phrases pay and can account for as much as 90% of your website’s sales so it is wise to do long-tail analysis and optimisation for as many pages as possible.
Contact us now for information on improving your website’s sales from long-tail optimisation.
