Search engine marketing, Stag Weekends and a lot of Splash!

“We want more traffic and more sales in the stag and hen weekend market” they told us. OK we told them – lets get down to business. Quite literally, that was the brief when Splash Whitewater Rafting came to us to do their online marketing.

 

The UK Stag and Hen marketplace is fairly competitive so breaking into this market was serious challenge. Add to this the economic downturn which added to the difficulty but undeterred, we set the wheels in motion and started turning things round. In just over 3 months traffic increased to over 20,000 new visitors with 90% of this coming from Google organic results.

The Brief

  • Target Stag & Hen Marketplace
  • Increase visitor %
  • Increase Google listing for selected Key phrases

The Campaign

  • Social Media Bookmarking and seeding
  • Google Local
  • Onpage Optimisation
  • Article production and distribution

The Results

Interim results for the first 3 months showed a dramatic increase in search traffic with considerable increase in enquiries.

What’s coming up

Redesign to new funky layout. Heatmapping and A/B split testing to fine tune the new designfor maximum conversion. PPC strategy and ongoing improvment.

Want more traffic and increased sales from your website? What are you waiting for? Give us a call on 0131 331 4649 or fill in our form below.

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