Search engine optimization internet marketing
If your website isn’t being found on Google or Yahoo then your company is losing out on a potential mountain of new business and sales. There could be many reasons why it isn’t being found but its most likely that it hasn’t been optimised for search engines.
Breeze Media are experts in website promotion and search engine optimisation. We have a proven track record of getting listed on search engines and with over eight years expertise in internet marketing we are miles ahead of the competition.
Unlike some web design companies we don’t make up number 1 positions for key phrases no one uses – we just tell the facts.
So what is Search engine optimisation?
Search Engine Optimization ( SEO ) is a website design and promotion technique for optimising web pages so that they can be found on search engines. Whenever someone performs a search on Google or Yahoo, the search engine looks for the best sites matching the query then they are displayed in the list of results. The best optismised websites generally appear at the top of these listings.
However, making a website search engine friendly is a skilled art and the search engine optimization process is complex. It requires solid internet marketing skills and an understanding of how search engines work.
Benefits of Search engine optimisation and Internet Marketing
OK, so you have a cool website. It looks good and does what it says on the tin but despite this you’re not getting any enquiries. To add to your woes, your competitors appear in the search engines but you don’t. Your competitor’s internet marketing strategy is working and it’s all due to search engine opimization – so the benefits of this are clear! If you can be found then people can buy your products!
Will website optimisation make my website be number 1 in Google?
We can’t guarantee it but we will bend over backwards trying! We have achieved several number 1 positions and hundreds of top 10 positions but these were achieved through hard work and totally in line with Google’s term’s and conditions. Search Engine Optimisation is the first step to getting you there. Add link building, PPC and internet marketing to the mix and and you’re well on the way.
What about automatic search engine optimization tools?
If you’re serious about promoting your website then you should avoid these so called search engine optimisation tools like the plague. These actually do your site more harm than good as Search engines consider this type of optimisation as spam. But don’t just take our word for it. Google clearly states on it’s website “Google does not recommend the use of products such as WebPosition Gold™ that send automatic or programmatic queries to Google”. It just isn’t worth the risk!
Advantages of web standards design in search engine optimisation process
Accessible website design (web standards design) adds huge weight to any search engine optimization campaign. Google states that optimisation of your pages should be for your visitors and not for search engines. Accessible websites are designed for visitors but the best part is that Google loves them too because they are very easy to read and spider. In addition, a website that is accessible is available to the highest possible audience.
We offer professional advice on accessible website design to comply with the UK disability discrimination act and web standards. Please contact us for information and pricing.
Search engine optimization for dynamic and ecommerce websites.
Dynamic websites require a slightly different approach with regards to search engine optimization. Dynamic sites such as shopping carts, content managements systems etc., generate lengthy characters in their URLs. Some search engines won’t index these pages so the optimisation process needs to take in to account and these pages require to be rewritten to enhance their “findability”. Breeze Media offer services for ecommerce and dynamic website search engine optimization. Please contact us for more information.
