PPC management – reduce spend maximise ROI
PPC spend can easily get out of control and costs can rocket if not managed. Breeze Media can manage your PPC spend and obtain maximum return on investment. Find out more.
Don’t fall into the AdWords trap: exposing the truth behind the myth
It’s easy to believe that the AdWords system can instantly improve your website traffic and sales for low costs, but don’t be fooled by the sales hype. Some internet marketing companies try to persuade companies that spending substantial amounts on AdWords will give great results but in fact the company often ends up with spiralling costs and very little to show for it. At Breeze Media we take a more considered approach, analysing your business needs in order to provide real results and value for money, and helping you to avoid expensive mistakes.
Avoiding Pay Per Click scams
It’s always tempting to think that a simple solution, such as a Pay Per Click advertising campaign, will be a quick fix for your marketing needs. However, without being intelligently managed it is usually just a waste of money. This is because the companies pushing PPC schemes such as AdWords don’t have your business interests at heart. Their sales staff usually work on a commission basis and push up their costs with set-up and admin fees that are often unjustifiable expenses, particularly for small to medium businesses. They aren’t interested in the big picture either – your search engine optimisation goals and your long term marketing strategy are of no interest.
How to be clever with AdWords
If intelligently managed, AdWords can be used effectively, particularly for fast moving consumer goods. However, companies which provide services and place value on their customers should think twice about how PPC fits into their sales cycle and whether it is likely to convert clicks into actual sales. Although PPC methods such as AdWords have their place, they won’t make any difference to your search engine rankings. You get far more long term benefits by building up organic Search Engine Optimisation by cost effective methods, and gradually replacing AdWords – a skill that Breeze Media specialises in.
Real results: how Breeze Media helps clients save money
Example 1:
Company A * was using AdWords to generate sales. They started off paying £200-300 per month for a few months, then it grew to £500-700. They got an ‘AdWords professional’ who charged £1,500 to set up a campaign and after 18 months, their AdWords spend was £86,000 per year. The company was ranking reasonably well with the same search terms in organic searches. Concerned about costs, they came to Breeze Media and we reworked their AdWords campaign, reducing their annual AdWords costs to £8,200 and saving an eye-watering £77,800 a year. At the same time we optimised their organic SEO campaign and got them higher rankings. As a result, the company is getting considerably more sales for considerably less spend. *Client name provided on request
Example 2:
A small company* in a niche market with very little competition started paying for AdWords in 2007. From an initial £300-400 per month the AdWords costs spiralled to over £26,000 a year after they recruited an “AdWords management company”. They were told by the AdWords company that they would risk losing sales if they didn’t keep up the AdWords advertising. When Breeze Media looked at their campaign, we discovered that the high monthly fees and advertising costs were actually losing them money and creating a negative ROI. We also discovered that the AdWords management people (who didn’t have a clue about SEO) were linking adverts to keywords which already had page 1 ranking anyway. We took the bold step of turning off AdWords for two weeks to see what difference it made and there was absolutely no drop in sales or enquiries. We then trimmed their AdWords budget to £150-200 per month, targeting more productive keywords. The net saving to the client was £23,600 per annum. *Client name provided on request
The above are only two examples of the numerous companies Breeze Media has rescued from out-of-control AdWords costs in the past year alone, and in some cases we have even obtained refunds. Our results speak for themselves – for example, we’ve just created an organic SEO campaign for a client, costing only a few hundred pounds a month, which has resulted in double the amount of traffic to their site in the first quarter of 2010.
If you want to know how Breeze Media can improve your internet marketing and get a grip on your AdWords spend, contact us now.
