Get Maximum Visibility from your SEO Profile
If you’re in business and looking to get more visitors, more enquiries and more sales from the internet then you need to maximise your online visibility in every way you can. We call this your Online Visibility Profile (OVP).
Search Engines are the first port of call for almost everyone who uses the internet whether it be conventional computer based access or via a mobile device such as an iPhone, or Blackberry. Mobile device users will be searching for your products and services in the same way that someone sat in front of a computer does.Your company should take this into account when you look to the internet for new business and steer your efforts towards meeting the needs of every type of online visitor possible.
Maximising your online visibility profile ensures the best possible chance to make your online business a success and depending on the nature of your business, and what you sell, your profile should include most (or all) of the following;
- Relevant, content rich website
- Found on search engines
- Mailing list
- PPC adverts pointing to your sales landing pages
- Online PR
- Articles on your products, services such as top 10 tips, faqs etc
- Social media stuff like Twitter, Facebook, Myspace
- Google merchant centre account for free product listings
- A blog
- RSS Feed
- A forum
- Videos (youtube, metacafe etc)
- Local listing
- Mobile device friendly alternative website
Relevant Content Rich Website
Unique relevant content on your website is attractive to search engines, meaning you can be found in searches. Unique relevant content also makes it good for your visitors to make informed decisions about your products and services. Unique relevant content is attractive to other website owners encouraging them to place links back to your website increasing your visibility further.
Be found on Search Engines (SEO)
Being found on Search Engines is crucial to getting new visitors and customers. You must perform SEO on your web pages as well as build links to your important pages.
Mailing list
Every time someone visits your website, offer them a way to subscribe to your mailing list. Every time someone places an order with you, offer them a way to join your list and be kept up to date with new products, special offers or tips on how to use your products. Offer your customers every opportunity to join your list and be kept up to date on everything your offer or sell. Offer them a way to recommend a friend.
PPC (paid advertising)
Paid advertising gets customers actively looking to buy your products and services. Learn as much as you can from data you gather about successful sales techniques and apply these to your organic pages. Watch market trends, peaks etc and advertise during seasonal periods such as Easter and Christmas. Watch out for sporting events, news articles or anything that may give you an opportunity to sell products and services during these times.
Online PR
Your online PR is a wonderful method to increase your visibilty and make potential customers aware of your products and services. Regular press releases can increase your visibilty far and wide.
Articles
Write articles and place them on your site. Articles are excellent sources of content for search engines, searchers and potantial customers. Submit versions of your articles to some of the popular article directories. Links to your website from articles can help your rankings. A good quality article can attract a potential customer.
Social Media
Social media sites like Twitter and Facebook can put your products and services in front of specific groups ready to purchase your products and services. Twitter can be useful for broadcasting special offers.
Google Merchant
Upload your products to Google Merchant Centre regularly. Google lists your products for free in their product search and your products can appear in blended results on the first page of Google results. These listings are often percieved by customers as a “recommendation” from Google.
Get a blog on your site
A blog is a fantastic way to produce regular content and comment. Post regularly with new information and articles about your products and services. Post opinions, news, topics on everything your offer. Blogs attract links and are attarctive to search engines.
RSS Feed
Get an RSS feed installed on your website. Potantial customers can subscribe to your feed and be kept up to date with your products and services.
Create a forum
If you offer products or services that you can create discussion around then install a forum. Your forum can be a valuable source for building a community, building a list of potential customers and making your company an online authority in your marketplace.
Videos
Post videos of your products and services on video websites like Youtube, MetaCafe etc. Make your videos informitive, instructional, saleslike or wacky. Your videos can be cited as good sources of information or go viral increasing your company’s online visbility dramatically.
Local listing
A local listing is essential if you only operate in a certain geographical area. Even if you operate globally your staelite offices will benefit from a local listing. Mobile device searchers will regularly search for local companies to meet their needs.
Mobile friendly website
Install a mobile device friendly version of your website. Mobile device users are set to expend rapidly in the next few years so you should provide an alternative version of your site so that your pages can be easily accessed on mobile phones.
