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Conveying a “breeze” is no easy task since a breeze cannot be seen. It can however be heard and felt but this was clearly a problem when it came to the design of our logo. If we were to be taken seriously as a design company then we needed a logo that portrayed us as such.We laboured long and hard over many variations of the typed words Breeze & Media and performed a countless number of ligature experiments but the text identifier alone did not convey a company that specialises in design. So we set about looking at elements from nature that we could marry into a logo that wo do the job.

We looked at many variations from trees swaying in the wind to waves on the sea but the logos conveyed a feeling of strong winds as opposed to a gentle breeze. Finally, we took a photograph of a dandelion blowing gently in the wind and traced an outline of the image. We then simplified the design of the logo considerably then added some foreground interest to convey a feeling of depth. The result is as you see above and we are very proud of the uniquenes of the design.

The logo works well on a variety of media and also lends itself well to variations in colour representations so that it can be ‘adapted’ for cross branding purposes.

If you are interested in our logo design services then please contact us for a quotation.

Client: Breeze Media Ltd, Edinburgh, Fife & Perthshire Scotland. Project: Logo design.