Keyword Research

Keyword research and selection is the first process we undertake in your search engine optimisation campaign and is the most important step in the whole SEO process. Targeting the wrong keywords attracts non relevant traffic and greatly reduces your website’s ability to attract new business. It is imperative to select the most appropriate key phrases for your niche.

It is also important to have the words in your key phrase in the correct order to achieve maximum search efficiency. For example if you were to Google “online beer” instead of “beer online” you would see two different sets of results and therefore two different types of traffic to your website.

What’s involved in keyword research and selection?

  • Keyword trend research for your niche
  • Keyword gathering
  • Keyword triangulation across search engines, Google,Yahoo & MSN
  • Finding,researching and sorting core terms
  • Finding search phrases
  • Sorting and selecting keywords that convert
  • Volume keywords
  • Keyword/Page Organisation

NOTE: There is a huge difference between sites that attract lots of traffic over sites that attract relevant traffic. The majority of sites that generate smaller amounts of targeted traffic obtain a far higher ROI than sites that generate large amounts of untargeted traffic.

Identifying and selecting the most relevant key phrases will attract the most relevant traffic to your website. It is important to realise that key phrases are constantly changing due to market and visitor search trends. For example if you sell brand x shoes but brand y is the latest fashion then you need to ensure that you are targeting these relevant key phrases.

Furthermore, your initial keyword research must be fine tuned on a regular basis. It should be reviewed every 3 months to determine market shifts, longtail discoveries and seasonal trend variations. If you target the same keywords throughout the lifetime of your site and ignore other keyword combinations then you will miss out on valuable sales.

What are the costs of keyword research

Keyword research and selection packages vary based on the size of the site and number of pages/search phrases.

Ball park figures for small sites start from £375

To obtain the keyword selection report to implement on your own website – £450

For medium to large sites please contact us.