Affiliate Marketing
Online affiliate web marketing drives traffic and sales to your website. Our comprehensive service can increase your website’s ROI.
What is affiliate marketing?
Affiliate marketing is a very effective and profitable form of internet marketing whereby website owners display ads on their sites that link back to another website advertising products and services.
The basic methods of affiliate marketing are as follows:
1. You encourage 3rd party website owners (affiliates) to promote your products and services by encouraging them to place adverts on their websites. The 3rd party website owner places a custom advert or link on his/her website advertising your products and services. Anyone clicking on these advertisements will be redirected to your site. If the visitor follows through to a sale then you will pay the affiliate a pre arranged commission based on a percentage of the sale.
This is a very effective way of increasing your websites exposure and the visitors clicking on the ads are likely to be qualified leads.
Affiliate marketing as above is extremely cost effective in that it is purely results driven – i.e. you do not pay to display ads on 3rd party websites and commission is only paid on completion of a sale.
For the above form of affiliate marketing you need a backend management system to maintain sales/commissions etc. Alternatively we can manage the process for you.
2. The other (basic) form of affiliate marketing is the reverse of the above and you become an affilate website. Basically you regsiter with affiliate networks or websites and place the ads on your website. You earn commission when a visitor clicks through and completes a sale. You do not need any backend software for this method – just simply wait for commission cheques to arrive.
Affiliate marketing is therefore a very effective way to increase your traffic and sales but it is also an effective method of increasing your visibility. Even if a visitor does not click through to sale they will still have seen your advert. Often visitors will visit your site at a later date.
Is affiliate marketing proven?
In short – yes. However, affiliate marketing is only effective if you choose the right partner websites. It makes little sense to place your adverts on gaming websites if you sell ladies fashion. You need to ensure that the affiliate websites are related to your industry or business sector. If you sell ladies fashion then you want to attract people looking to buy ladies fashion so clearly its best to partner with sites in your sector.
Should I DIY or get a professional affiliate marketing company?
If you have the neccessary skills to manage and build your affiliate marketing campaign then it can be a very successful and rewarding excercise. However, 90% of DIY website owners fail and you must bear in mind that to be successful your website needs to be attracting high traffic levels but more importantly qualified traffic. You need to qualify and convert that traffic into click throughs and sales at the end of the process. Low volume traffic websites typically only earn a few pounds every month. This is largely due to the low level of traffic and the inexperience of the website owner. Professional internet marketing companies such as ourselves have years of experience in producing high quality results for an extensive list of clients. We can direct traffic to your site through search engine optimisation and website promotion to achieve the maximum return on investment for any campaigns you may be considering.
Breeze media provide a wealth of expertise and can manage your affiliate marketing campaign from design through to execution and ongoing maintenance. Please contact us to discuss any affiliate marketing campaigns you are considering.
