A/B split testing
A/B split testing is a very effective method of testing your web pages to improve on the number of visitors to your website being converted to actual sales.
If your website is attracting visitors but lacking in sales then we can create and manage an A/B split test to determine the best performing pages for increasing sales from your visitors.
What is A/B split testing?
We create two or more new versions of your home page, for example. These new pages are displayed alternatively each time a new visitor comes to your website. We run these pages live for a period and evaluate which pages attract the highest eventual sales through your website. At the end of the test period the page that has the most sales replaces your home page. It is a very effective method that can increase sales via your website. It works roughly as follows:
Visitor 1 sees home page
Visitor 2 sees home page version a
Visitor 3 sees home page version b
Visitor 4 sees home page
and so on.
We monitor this for a period and the best performing page replaces the original home page.
A/B testing: £275 per new additional page
Multivariate web conversion testing
This is another type of A/B testing but involves testing different scenarios across different pages simultaneously. We offer multivariate testing but the process is complex and pricing is based on individual requirements. Please contact us if you wish to consider multivariate testing for your website.
