SEO Services Internet Marketing by Breeze Media

Internet Marketing and SEO whilst aimed at increasing traffic and sales are actually very different disciplines. In their most basic of definitions Internet marketing involves increasing sales whereas SEO or Search Engine Optimisation is the process of rank on search engines.

Internet marketing

Internet marketing involves numerous processes such as;

Heatmaps – gathers intelligence about where your visitors, scroll, click and don’t click
Analytics – gathers data about demographics, visitor numbers and key phrases
A/B split tests – compare two different versions of a web page to see which page converts the best
PPC (search engine advertising) – instant advertising
Web page sales copy – saying the right thing can lead to a sale

Social Media Marketing

Writing articles on relevant social bookmarking websites
Social media advertising – advertising to specific groups on sites like facebook, myspace
Viral marketing – video, artricle
Blog marketing – befriend popular blog writers to obtain praise via links
Forums – somewhat risky – can sometimes harm your online reputation

Online PR

Article submission – free article websites
Newswire – paid submission to popular news websites

SEO – Search Engine optimisation

SEO is the process of obtaining rank and involves;

Linkbuilding – natural links through articles, brand building, trust and authority
Paid links – frowned upon by Google but still a common practice
Link exchange – trading links with similar websites
Directory submission – generates small traffic but still worthwhile