Many SEO companies will get you to the top of Google but that’s where they claim the buck stops. Getting any site to the top of the search engines is an achievement in itself but there’s a whole lot more to it than simply positioning your website in the top results.

You’ve probably heard the expression “you can lead a horse to water but you can’t make it drink”. Equate this then to a high ranking website on Google that gets lots of traffic but very little in the way of sales. But how is this possible? Quite simply, SEO is only half the battle and this is where a site needs to be optimised to convert visitor traffic into enquiries and sales.

A recent new client approached us bemoaning extremely poor sales despite occupying some desirable positions on Google after having undergone SEO by another company. We examined the site and whilst the SEO was fine, it was fairly obvious why the site was underperforming interms of new sales. We advised them that there would need to be changes to the layout of pages and the way in which they would present the information to new visitors. Understandably, they were very reluctant to change their site for fear of falling down the rankings. So to ease any fears we recommended an A/B split test to dip their toes in the water and see how things could be improved. Needless to say within a matter of days the pages were attracting new orders and the conversion rates soared. One happy customer later and the rankings improved as a result of new links.

What is A/B split testing?

A/B split testing is a method of website optimisation that is very effective at increasing clickthroughs and new sales. It involves creating two or more optimised versions of a sales or landing page. These pages are then rotated for every new visitor to the website. So if there were 2 pages then a 50% of visitors would see one page and the other 50% would see the other. Whichever page has the most clickthroughs and sales can then replace the page that was performing badly. Of course it needn’t be 2 pages – it could be any number of pages but this is not really practical. 2-4 pages is a sensible number with which to obtain significant data.

A/B split testing is a very simple way of improving your website, helping your visitors and increasing potential sales.

What interested us was that we were amongst the “elite” for key phrases we have never targetted so this got us thinking. What would happen if we did target these key phrases? Would we succeed? Of course we will!

Now all this is just frivolous fun on our part and completely tongue in cheek. It’s not a dig at any other reputable SEO company in Scotland – it’s just fun – pure and simple. If anything we recognise the high quality of our competitors so let the games begin!

Firstly, the key phrases are, Regional (Scotland), UK and International accross Google, Yahoo & MSN (Although we’ll only be targetting Google)

SEO Scotland
SEO Company Scotland
Search Engine Optimisation Scotland
SEO Services Scotland
Website Promotion Scotland

For UK & International – drop the “Scotland” from the above.

So how do we go about all this? Ah…that’s our little secret! We can’t let the competition now what we’re up to after all. We’re going to quietly demonstrate who really is the best seo company in Scotland.