Improve conversion rates with Heatmaps
If the purpose of your website is to attract new business and increase sales then you need to know that your website is converting visitors into customers in the most effecient way possible. One of the best tools to identify how your visitors behave on your website is by using what’s known as a heatmap.
Whilst Google’s Analytics gives you all the key data on where your visitors came from, what pages they access, what key phrases they used etc., this is all the before information. Analytics doesn’t tell you what your visitors do when they are actually on your website, and this is extremely valuable information to have.
If you have a site that is attracting decent traffic but failing to convert your visitors into customers then a heatmap can help identify areas where your site could be performing better. As well as showing you what your visitors do click on, it shows you what your visitors do not click, and this could be the most important button on your website – the “buy me now” button.
Image below shows where visitors have been clicking on the web page.
Heatmaps are special invisible overlays that record the areas where visitors click when they visit your website. They are invaluable when trying to identify underperforming areas in a web page. You can view these clicked areas then make adjustments to optimise your pages for the best possible levels of conversion.
For example, say your website sells pens/pencils. Your website looks great, your traffic is great but visitors are not buying your products. A heatmap will identify all the areas your visitors are clicking and not clicking. It may be that your “order now” button is not in a prominent position and needs to be moved to a different area of the page. Or it may be that your visitor has to scroll and by this time they have lost interest and went elsewhere. Either way a heatmap will identify these problem areas.
If you have an underperforming website then we can install a heatmap and analyse the areas that require improvement. Give us a call or contact us now to discuss your website.
[...] trackers generate images called “heatmaps” that show you where visitors are clicking on your web page. The hotter (redder) the area, [...]