If you’re paying an SEO company for “website analysis” as part of your campaign, then there’s a high probability you’re wasting your money and your time. Confused…Shocked? Let’s explain…
Recently we picked up a few new clients who had been utilising the services of some “big SEO agencies” and “self proclaimed SEO experts”, however, let’s just [...]
In the last couple of weeks we have received an increasing number of reports from clients regarding so called Adwords companies selling guaranteed advertising space on Google.
We advise you to be extremely cautious of such companies, especially cold callers offering you “one months free trial on Google” or “£20 links”.
We have heard reports of companies who [...]
Heatmaps can seriously improve the sales from your website!
You may think you have the best looking and funkiest website on the planet but did you realise that the design of your site may actually be preventing you from making sales?
Longtail key phrases in search engine optimisation can account for as much as 85% of your web traffic but many websites fail to optimise their pages to good effect. In this post we show you how to discover these keyphrases and optimise more pages for ranking in search engines.
Meta Descriptions are a constant source of debate (and confusion) in internet marketing circles. There are those that swear by them and those that believe there is no place for them at all. In this post we will (try to) describe the benefits for those who may be sitting on the fence.
Meta Descriptions and their [...]
During these difficult times there are some things you need to change and some things that need to remain the same. A strong and consistent online presence is crucial during a recession as it is important to continue to let people know that you are still there and make them aware of any changes you [...]
Visitors to your website have to leave it at some point so why not use the pages they leave from to make some extra cash? It’s remarkably easy to do takes very little effort.
How do you know which pages are your exit pages?
If you have Google Analytics installed then you can identify the pages that [...]
If you don’t “get” twitter right now then don’t worry about it. We didn’t at first either but we did eventually, and sooner or later you will too. It’s just like when you first heard about “blogging” a few years ago. No one really got the idea behind blogging too (except the early adopters) but [...]
On Feb 12th, Edinburgh Twestival is joining over 180 cities around the world and hosting a Twestival (a “Twitter Festival”), donating 100% of money raised to Charity: Water. Breeze Media are proud to support/sponsor the event and we hope it is a great success.
If the purpose of your website is to attract new business and increase sales then you need to know that your website is converting visitors into customers in the most effecient way possible. One of the best tools to identify how your visitors behave on your website is by using what’s known as a heatmap.
Whilst Google’s Analytics gives you all [...]
