SEO Edinburgh - results for Wynn Consulting

The search engine optimisation SEO of Edinburgh company Wynn Consulting are showing marvelous results on Google. We have optimised the site for key phrases relating to Government consulting searches.

Wynn Consulting rank on page 1 position of Google for their major key phrase “public authority consulting”.

The terms were carefully researched, selected then tested against other search phrases. We implemented multivariate testing for several months combined with heat maps to determine the best phrase combinations to attract searches from key “recruiter” personel withing local and government authorities.

From the results of our page testing we have seen the quality of visitor increase. Average site visit times increased markedly indicating the right type of visitor was reading the services. Bounce rates were reduced dramatically and the site is now ranking extremely well for key search phrases. This has seen a marked improvement in quality traffic and enquiries.

From heatmaps and testing we determined the best website optimisation so that users would be drawn to key areas of the site, or focus on press releases.

As part of the SEO we gave user training so that we could hand over the monthly updating to the client to make their own onpage optimisation adjustments inhouse.

SEO Edinburgh , keyword analysis and onpage search engine optimistion.

Part two of The Silver Experience Since starting work on the Silver Experience silver jewellery website we have already seen considerable improvements. The website is undergoing the following campaign:

• Onpage optimisation
• Link building
• Social media marketing
• Google product (froogle) marketing & optimisation

Improvements seen since campaign start:

• NEW TRAFFIC:
  58% increase - excellent improvement
• INCOMING TRAFFIC:
  Search engines - 48% - up by 42% - excellent increase
  Direct traffic - 45% - aiming to reduce this to around 10%
  Referring traffic - 6.5% - up by 6.5%
  [Previously 96% of visits came from direct traffic which was very poor. ]
• BOUNCE RATE:
  10.04% down from 18.9%
  Bounce rate is the number of visitors who leave your site after arriving on any landing page.
  A lower bounce rate percentage is better.
• AVERAGE TIME ON SITE PAGES:
  5mins 31 secs
  This is excellent improvement and correlates with low bounce rates. Page view times are encouraging on the product pages implying that visitors are reading product information.

As can be seen from the Google Analytics screen capture there is a definite trend increase in traffic sine we took over the optimisation. Page views and vists are following similar trends indicating that visitors are finding the site sticky. The Pie chart was previously all green which was very bad meaning all traffic was direct. This has shown a marked swing in favour of search engine traffic filtering through the organic results.

If your SEO company provides you with monthly statistical reports about your website then make sure your data has not been “ring fenced” otherwise you could have problems in the future! This article explains a practice used by some SEO and PPC companies using Google Analytics accounts to lock you into their services.

So what is Google analytics (GA) ring fencing?

Basically, its when your SEO Company registers your website on a free Google Analytics account but denies you access to that same account. Your website could be stored on a single account or a parent account with up to 50 other websites.

Here’s how it works:

Your SEO company contracts to provide you with monthly reports as part of your SEO package. They add your website to a GA account then place some Google tracking code on your website. After a week or so you receive your first report (usually by email). However the problems arise later when you ask for access to your online reports. You make your request only to be told your reports are “confidential”, “too complex” or you could “view the reports of other clients”. Hence your data has been “ring fenced”.

Why it benefits the SEO company.

This benefits the SEO company because they can lock you into their services in the following ways: 

• You can only obtain the reports from the SEO company
• You have to rely on the SEO Company for technical expertise on your data

but there are darker sides that benefit them such as:  

• They get to charge you fees for generating the (free) report
• They can threaten you with losing your historical data if you…
  • stop using their services
  • move your SEO to another company
• Tell you can lose your rankings (yes some actually say this!)

Conclusion

Any ethical SEO company should provide you with your own analytics account to which you can access your data any time. They will not charge you fees for reports but a small fee to set up the account is reaonable. They will not make claims about losing historical data or losing your rankings.The data if free and it is yours!

It is fair however to be charged for analysis of these reports and any adjustments to your website. The reports provide valuable data aimed at professionals which can be used to improve the performance of your website.

If your SEO Company is ring fencing your GA account then perhaps its time to look for alternatives.