SEO London, Edinburgh Internet Marketing Breeze Media

A higher search ranking is what many website owners dream of. What they don’t realise is that by optimising their site for the search engines, if done correctly, they can also optimise it for their site visitors.

Ultimately this means more people finding your website and increased sales and lead generation. But are search engine optimisation and usability compatible? Aren’t there trade-offs that need to be made between giving search engines what they want and giving people what they want? Read on and find out (although I’m sure you can guess the answer!)… Read more »

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We regularly host seminars on search engine optimization yet it never ceases to amaze us by the number of small businesses who are using SEO dirty tricks.

The myth of Invisible or hidden text.

Around 3-4 years ago the practice of invisible text was in widespread in search engine optimization. This involved creating paragraphs of keyword rich text on a background of the same colour – ie white text on a white background. Clearly this text couldn’t be seen by the visitor so it didn’t matter if it made sense or not but the real advantage was that the search engine spiders found it attractive and sites employing this method had great results. However, the search engines got wise to the trick and adjusted their algorythms to weed out sites engaged in this practice.

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If you still believe that meta tag keywords are the key to getting a top ranking in search engines then it’s maybe time to think again.

It only seems like yesterday that all you had to do was place a few meta tag keywords in the code of your site and you’d get listed on the major search engines. Nowadays however, it couldn’t be further from the case and optimising a web site for the search engines is much more advanced.

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Getting your site listed and ranked with search engines has never been more important if you want your site to succeed and attract new customers.

If you are having no luck getting listed on search engines or are not attracting traffic to your site then contact us and we can advise you and put you on the right track to obtaining a top 10 search engine ranking.

Getting listed on search engines is high on the priority of any serious business. And to be honest it’s not an unreasonable a request. If an online business is to succeed then it stands a far better chance if it is found and listed on the first page of a search engine so the expectation is reasonable. Read more »

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If your website isn’t being found on Google or Yahoo then your company is losing out on a potential mountain of new business and sales. There could be many reasons why it isn’t being found but its most likely that it hasn’t been optimised for search engines.

Breeze Media are experts in website promotion and search engine optimisation. We have a proven track record of getting listed on search engines and with over eight years expertise in internet marketing we are miles ahead of the competition.

Unlike some web design companies we don’t make up number 1 positions for key phrases no one uses – we just tell the facts. Read more »

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Tayside Police Force work closely with the local education authorities in Angus, Dundee & Perthshire on a carefully promoted and sensitively managed drugs education programme aimed at providing proper advice to children and their parents about the dangers of drug abuse.

We were asked to develop an animated CD-ROM that would be easily understood by young children and parents alike. The development of the application took over 9 months of research involving working together with various educational authorities, children and parents to gain a firmer understanding of how the information should be conveyed to such an impressionable audience. The result is a CD-ROM which is now used as the benchmark in computer based education throughout many Schools in Scotland and a number of Police Forces throughout the UK.

The CD consists of two movies – one designed for parents to learn about how to best discuss with their children, the issues of drug taking. The other – designed for children, describes the facts about drugs, what they do and how they affect you. This section retains the look and feel that it was produced by children for children.

This is perhaps our finest non web-based work and to date we still receive comments on how children are “spellbound” by the animation yet engrossed by the wealth of information.

The CD gives information on a large variety of drugs such as Heroin, Cocaine, Ecstasy, Amphetamines etc. It also gives valuable advice on CPR in the event of an emergency and where to go for confidential help.

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The Skiactivity project came to us at very short notice and at a time when the Ski holiday season had just started. However, we were up to the task so we set about making things right.

To say this was a huge task would be an understatement – the client had resorts covering the whole European ski area and a large number of North American resorts.

On inspection of their existing site, it was clear that they had no means of updating holidays or accommodation details, therefore we had to treat the project as a complete new build.

We developed a backend content management system so that the clients could start updating availability charts and adjusting dates and prices shown on the site.

Our content management system allowed the Skiactivity staff to update special offers, availability and accommodation specifications using a backend browser based administration system.

The 2001/2002 season saw a major change in the site’s progress with the number of visitors to the site going from a few thousand to over 16,000 unique visitors within a few weeks.

The site took around eight weeks to build incorporating 240 properties with holiday combinations approaching several thousand.

Breeze Media delivered a solution which prevented a loss in online bookings.

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McDiarmid Park is home to St.Johnstone Football Club but it is much more than just a football stadium. Without doubt the hospitality at McDiarmid Park on match days is second to none amongst Scottish Football Clubs.

Outside matchdays they have first class conference, meetings, trade show and venue hire facilities. McDiarmid Park is also home to some major outdoor events and amongst many they host such events as the annual convention of Jehovahs Witnesses and some major rugby tournaments.

We were asked following the success of the club’s website to design a classy presentation that would reflect the quality of the facilities on offer but also to deliver a strong selling message.

We designed an interactive presentation, a self running projector and an interactive cd-business card all using a similar theme. The self running projector was on display at the annual chambers of commerce exhibition in Perth where the feedback was excellent.

If you would like us to quote on a similar presentation for your company then please contact us.

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The Design Challenge is a non profit online design competition website. The competition is for web designers throughout the world to submit their website to the challenge. Once a website is entered, it is reviewed and if approved, submitted to the competition. The competition itself is to deteremine the public’s favourite site of the year. Each entry is given votes by the public. The sites with the most votes will win entry into the varous web design categories such as Site of the week, site of the month and so on. At the end of the year the site with the most votes will win the title of Site of the year.We did the web design and developed the content management system. Entrants submit their web design via forms and they are held in a database where they are checked for quality of design, profanity etc.

We built this site to develop a complex content management system with a view to using the structure for commercial applications.

The competition is open to anyone who has website providing it is well designed and free from offensive content.

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Deloitte & Touche – one of the world’s top accounting and management solutions firms appointed us to develop a client input and survey management system for their Edinburgh based Management Solutions arm of the company.

We did both the web design and produced the content management system for the site for the Edinburgh office.

The system enables Deloitte & Touche clients to contribute information on a range of projects. The data can then be analysed by Deloitte & Touche consultants and used to provide concise report data for client reports.

The survey system is operated on an invitation only basis where employees, directors or principals of the project company can input their views. The system can be used in an anonymous or registered user environment.

Recently, the website was available at the Edinburgh Royal Highland show where visitors to the show were asked to partake in the survey and give views on a range of topics..

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