SEO London, Edinburgh Internet Marketing Breeze Media

Established in 1998, we’re one of the UK’s first internet marketing companies, which means we have the experience and expertise most companies can only dream of. We’re trusted and our results speak for themselves. Ready to find out more? Read more »

For the past 12 years, we’ve got more companies to the top of Google than most companies have had hot dinners.  Let us get your company to the top of Google. Read more »

PPC spend can easily get out of control and costs can rocket if not managed. Breeze Media can manage your PPC spend and obtain maximum return on investment. Find out more. Read more »

Whether you want to sell more of your products or get more enquiries, Breeze Media can turn your online visitors into buying customers. Let us get you more customers. Read more »

Social media is huge and we mean REALLY huge. Facebook has half a billion users, youtube uploads equate to 24 hrs of video every minute. Let us show how we can promote your online brand for excellent ROI.

The lastest call centre scam/craze of the moment seems to be social media.

If like us you are being bombarded by telephone calls from companies selling 20 thousand social media bookmarks, or social media campaign management or social media monitoring  packages then you’ll understand. They’re as annoying as those vuvuzelas every body’s complaining about that are ruining the world cup.

So what should you be on the lookout for?

Basically, if they do manage to get through your switchboard or past your receptionist then listen for the buzz of people in the background – it’s a sure sign of a call centre.

Social media bookmarking offers

The typical first lines will be

“would you like 20,000 social bookmarks to sites like Digg, technorati”

“we guarantee to get you on the front page of Googele with our social media packages”

Getting social media bookmarks and links in vast quatities like this means spamming the social media sites and this is frowned upon both by the social media websites and search engines.

The methods used to get thousands of such links involves automiatic submissions programmes that submit under false accounts. The accounts themselves may have been generated automaically or have been created by people slave labour call centres in 3rd world countries.

Social media monitoring offers

Whilst these aren’t scams we’d strongly advise wasting any money purchasing such tools and offers. We’ve had numerous calls in the past few weeks from companies selling social media monitoring packages. There are numerous free packages that do the job every bit as good as some of these “branded” packages.

Have you been called by the latest scammers? If so we’d love to hear your story.

Fill in our comment form below.

It’s easy to believe that redesigning your website will improve your website traffic and bring you more sales, but don’t be fooled, because it can actually cause more damage to your online business than you realise. At best you’ll have something nice to look at. At worst you’ll have a huge bill, your site will drop off search engines and your sales will dry up.

Redesigning your website won’t make you more money.

Spending thousands of pounds on redesigning your website won’t make you more money or convert more customers unless you test the impact. Products that go on supermarket shelves always go through market testing so what makes you think a website redesign is any different? People have different tastes and you may put off more people than you attract, so don’t risk it for the sake of vanity.

Don’t believe everything a web design company tells you.

Most web design companies selling redesigns aren’t interested in the bigger picture, such as your search engine optimisation or your long term marketing strategy – they’re only interested in making money from a redesign. Their sales staff work on a commission basis, and their designers will almost always push one of their designs rather than a design that will attract new customers and enquiries, so bear this in mind before you fork out expensive design fees.

Learn from the mistakes of others – a true story!

A client contracted a web design company to redesign their website but it had disastrous consequences, which saw their site drop from the search engines and all their enquiries disappear over the course of a single week. The web design company responsible for the redesign had replaced the clients’ website with a “Joomla” based content management system, renaming their existing pages and removing all of the on page optimisation they had done previously. The bill for redesign cost £4500 with the client losing £3000 in online sales over the same week. On top of this, the client had to launch an emergency adwords campaign of £2000 to cover the period where the site dropped from the rankings leaving them out of pocket by £9500. Even after the original site was reinstated their rankings took over 4 weeks to reappear in the search engines, during which, the company lost several thousand pounds in online sales.

Note: 40% of all our new clients who came to us in 2009 describing drops in enquiries and sales were as a direct result of their websites being redesigned.

The moral of the story is this;  if you have an existing business website that earns you enquiries and sales, then do not redesign until you have assessed what you could lose!

Tweak your way to success with conversion optimisation and split testing.

Tweaking your website with small changes over a few months is far safer and can save you thousands of pounds in design fees and lost sales. This method is known as conversion optimisation. It involves making small changes such as changing the colour of a button, adding a form, changing page header and asking asomething the right way.

Read about how conversion optimisation is done.

Each time a change is made, the effects on orders and sales are measured in a process called split testing. The best performing changes are kept and the process begins again; increasing your sales!

After a few months your site will have changed from what it was into something new and beautiful that makes you more sales. Best of all the small changes are very cheap to achieve.

If you want to know more about conversion optimisation then give us a call.

Google UK is showing a new “bing-like” interface in search results pages. We noticed the change on 16th April but as yet there seems to be little in the way of acknowledgement from Google or any buzz anywhere else to corroborate the rollout of new GUI.

The new interface now sports a number of new features such as 3d form buttons, a left hand side bar, highlighting and graphical icons to name but a few. Read more »

If you’re anal about misspellings on your websie, then chances are your’e misssing out on potantial traffic and sales! Misspellings are an advanced seo technicue that can be used to gain an edge over competittors and earn you more sales.
Today, we received a call from a very opinionated individual who’se very first words to us were “I was going to ask you for a quote but don’t want one now because of the spelling mistakes on your site.”

Ok (I paused and thought)… I’ll politely try and explian that they are acually deliberate. But when I tried to offer an explantation, his rather rude response was that we were unproffessional and we were writing like call centres from other countries! He then continued to “educate” us briefly for a momento on SEO and we took his advice then ended the call politely and wished him luck in his quest for an SEO quote. Read more »

If you’re in business and looking to get more visitors, more enquiries and more sales from the internet then you need to maximise your online visibility in every way you can. We call this your Online Visibility Profile (OVP).

Search Engines are the first port of call for almost everyone who uses the internet whether it be conventional computer based access or via a mobile device such as an iPhone, or Blackberry. Mobile device users will be searching for your products and services in the same way that someone sat in front of a computer does.Your company should take this into account when you look to the internet for new business and steer your efforts towards meeting the needs of every type of online visitor possible.

Maximising your online visibility profile ensures the best possible chance to make your online business a success and depending on the nature of your business, and what you sell, your profile should include most (or all) of the following; Read more »