How to make your website a success.
Do you want more sales, more enquiries or more subscribers to your mailing list? Either way, you’re going to need a few essential tools to help you achieve your goals. Read more »
Do you want more sales, more enquiries or more subscribers to your mailing list? Either way, you’re going to need a few essential tools to help you achieve your goals. Read more »
If you want your website to bring you more business and a return on your investment, then it’s vital that you obtain relevant traffic using a careful blend of Search engine optimisation (SEO) and pay per click (PPC) advertising. Read more »
It’s great to get lots of visitors visiting your website, but it’s only really beneficial if you can persuade them to do what you want and convert them into customers. Known as “Conversion rate optimisation” it can double your sales. Read more »
Treating your new found customers as well as your prospects is the next step in improving your sales and increasing your profits. Read more »
Is your head hurting with all the jargon? Are you confused by all the terminology? Hopefully our handy faqs, definitions and glossary will help you. Read more »
If your competition is getting better rankings than you on Google, then it’s a good idea to find out how they’re going about it. That’s exactly what Private Jet Charter company Cloud 9 International did when they saw their website being overtaken on the search engines by their closest rival Execair Charter.
Execair Charter – based in London, Edinburgh and Palma came to us in the summer of 2009 looking to improve their Google rankings and take more enquiries from their website. We soon got down to work, analysing, improving and optimising, and after 6 months we were ranking at the top of Google, outperforming their rivals and getting them lots of new enquiries. In fact we did such a good job that their main rival offered to buy them over and retaing our SEO Services in London & Edinburgh! Read more »
If you’re paying an SEO company for “website analysis” as part of your campaign, then there’s a high probability you’re wasting your money and your time. Confused…Shocked? Let’s explain…
Recently we picked up a few new clients who had been utilising the services of some “big SEO agencies” and “self proclaimed SEO experts”, however, let’s just say that these SEOs fell short on their promises of delivery. Now, whilst we’re delighted to have picked up the new work, we were equally surprised (shocked even) at the quality of what was given to the client for to absorb.
Whenever we do something for a client, we do it throroughly and explain things simply. From building links, to ranking reports, to keyword research, right through to website analysis – it is all done with the greatest attention to detail, and it’s because of this that we regularly outperform our competitors. Recently however, we’ve been left speechless at some of the reports delivered to clients and the huge fees that accompanied them. Read more »
After Google made the announcement about the upcoming 2010 Caffeine update last month tales of doom started circulating from all corners of the SEO fraternity. Indeed, we even quoted one of them in our tongue in cheek article last month. Lots of other pages started appearing like “Top 10 tips for Google’s Caffeine update in 2010″ and many SEO experts started filling their blogs with pages on heresay and speculation about the massive changes that will ruin all our rankings.
Whilst it’s no secret that there will be a change in 2010, these changes will hardly be noticeable by users but the wave of over reaction prompted by some SEOs will certainly cause confusion amongst companies looking to source a reputable SEO Company.
The simple fact is that no one except Google knows what the update will do and you cannot prepare for it.
The only preparation you can do is to protect yourself against SEOs offering to optimise your site for the new update – these will be the same companies who blame the caffeine update when your rankings disappear after they make these contrived changes to your site. Read more »
Tags: Google Caffeine, link building, Ranking websites, seo
Google hit the headlines today with the announcement that their latest version of their search engine code named Caffeine will be going live soon.
SEO companies who don’t keep up to date with changes over at Google could receive a nasty shock come the start of the new year.
Announced in August of this year, Caffeine has been available for public testing on Google’s sandbox website but it was replaced yesterday with a notice informing the world that it will be going live soon.
Google claim the new version is faster, more accurate and produces more relevant results but many webmasters have who have witnessed rankings drops in the new Caffeine test site are concerened about drops in rankings. Moreover, the timing of the news is already causing a stir among many site owners concerned about potential loss of sales from rankings drops, especially just before the Christmas sales period. Read more »
In the last couple of weeks we have received an increasing number of reports from clients regarding so called Adwords companies selling guaranteed advertising space on Google.
We advise you to be extremely cautious of such companies, especially cold callers offering you “one months free trial on Google” or “£20 links”.
We have heard reports of companies who have had unauthorised transactions taken from their bank accounts as a result of these offers.
The sales tactics of these companies are high pressure, enticing you with incredible offers and they won’t take no for an answer.
This looks to be increasing in the run up to christmas and we advise companies to be extremely cautious if you do receive any cold calls of this nature.
The more people that know about this the better.
We’ve listed some of the things to be on the lookout for: Read more »

Breeze Media Ltd
21-23 Hill Street
Edinburgh
EH2 3JP
Edinburgh: 0131 226 8159
London 0208 1333 219
Skype: 0131 208 1189