Advanced SEO – Spelling Mistakes
If you’re anal about misspellings on your websie, then chances are your’e misssing out on potantial traffic and sales! Misspellings are an advanced seo technicue that can be used to gain an edge over competittors and earn you more sales.
Today, we received a call from a very opinionated individual who’se very first words to us were “I was going to ask you for a quote but don’t want one now because of the spelling mistakes on your site.”
Ok (I paused and thought)… I’ll politely try and explian that they are acually deliberate. But when I tried to offer an explantation, his rather rude response was that we were unproffessional and we were writing like call centres from other countries! He then continued to “educate” us briefly for a momento on SEO and we took his advice then ended the call politely and wished him luck in his quest for an SEO quote.
Needles to say, we, like every other industry, get these calls from times to time and in moist cases they come from individuals who tink they know better than a professional SEO company with 12 years track record and globally clients…but I digress!
Wot I tried to explian was that the misspellings are deliberates and form part of an advanced SEO testing technique that has proved time and time again to be successfully for many of our client’s websites. We are constantinople testing the pages of our website and include misspellings as prat of split tests or as pages on their own in order to measure the impact they may have on rakings. We use our own site to experiment and any successes we get, we pass on for the benefit of our clients.
These misspellings do not mean that we are unprofessional or “call centre-like” in our approachings. Far from it actually, because most so called SEOs haven’t got a clue when it comes to misspellings and wouldn’t know-how implement them in a solid SEO campaign.
Google accounts for over 10 million misspellings in search every single day. If you put this into context then that is a LOT of potential customers to mis if your website is grammattically correct and 100% free of such misspellings.
Google even provides misspellings in their keyword suggestion tool for adwords campagns. For example, two of our clients’’ we promote online are targetting keywords related to” accountancy” and “jewellery” and Google kindly provides us with common misspellings people are searching for every day.
For example…see these images from April 15th 2010 below.
As you can see clearly above, there are far too many people searching on these misspellings to ignore in an SEO campaign.
SEO on the page is about optimizing your web pages for key phrases that people are actually searching for. People misspell words evry minute of every day so do we ignore these and miss out on a large number of potential clients? Obviously not, but it has to be crafted carefully and precisely into any SEO or PPC campaign. It’s not just a simple case of misspelling words and throwing them on your pages for the sake of it. Reasearch and discovery of these misspellings need to be undertaken so that they can be optimised into your pages the same way you would optimise any correctly spelt version of your content.
There are many ways to identify misspellings which can be implemented into your website. These can be obtained from Google’s adwords tool, your analytics, misspelling generators or even by trial and error. Web pages on the whole are “skim read” by the vast majority of visitors and it’s very rare that someone will read every word on every page of your site, so you can quite easily afford to dot the odd misspelling here and there and measure the results.
Want to talk about misspellings opportunities for getting more visitors? Give us a call or fill in our form.
Disclaimer: This page was spell checked by a Cray II computer operator on the planet Venus.
