Archive for February, 2009

Google SearchWiki – love it or hate it. Is it any good for business?

Uncategorized on February 17th, 2009 No Comments

Late last year you may have noticed something different about your search results when signed into your Google account. Little arrows, crosses and thumbs suddenly appeared. This is Google’s “SearchWiki” and it appears when you are logged into your Google Account. Note: If you just plain hate Searchwiki and don’t want to read any futher then you [...]

SEO get more sales – long-tail keyphrases that pay

Uncategorized on February 15th, 2009 No Comments

Get more sales from your website – focus on the keyphrases that pay! Focussing your website’s SEO efforts on longtail keyphrases can drastically improve sales and save you money. Many small to medium companies are blinkered by the desire to rank for high competition key phrases and this can be a costly excercise requiring large budgets and often taking [...]

Twitter can benefit business no matter how small

Uncategorized on February 12th, 2009 No Comments

Simple ideas are often the smartest ideas and none moreso than the two examples we stumbled upon today. Who would have thought that a newsagent would have a use for twitter and what’s a Dry Cleaner Doing on Twitter anyway? You would think they both rely solely on local customers coming through their doors, so what benefit could [...]

Twitter b2b – how to make it work

Uncategorized on February 11th, 2009 No Comments

If you don’t “get” twitter right now then don’t worry about it. We didn’t at first either but we did eventually, and sooner or later you will too. It’s just like when you first heard about “blogging” a few years ago. No one really got the idea behind blogging too (except the early adopters) but [...]

Breeze Media supports Edinburgh’s Twestival

Uncategorized on February 10th, 2009 No Comments

On Feb 12th, Edinburgh Twestival is joining over 180 cities around the world and hosting a Twestival (a “Twitter Festival”), donating 100% of money raised to Charity: Water. Breeze Media are proud to support/sponsor the event and we hope it is a great success.

Improve conversion rates with Heatmaps

Uncategorized on February 10th, 2009 1 Comment

If the purpose of your website is to attract new business and increase sales then you need to know that your website is converting visitors into customers in the most effecient way possible. One of the best tools to identify how your visitors behave on your website is by using what’s known as a heatmap. Whilst Google’s Analytics gives you [...]

SEO Edinburgh – Wynn Consulting

Uncategorized on February 10th, 2009 No Comments

Edinburgh based firm Wynn Consulting appointed Breeze Media to perform SEO to obtain high rankings for search phrases relating to local government and public authority services. We have successfully positioned them for the following phrases on page 1 of Google Search phrase 1 Search Phrase 2 Search phrase 3 The results are excellent and the [...]

Social media for B2b marketing

Uncategorized on February 10th, 2009 No Comments

Social media and B2B marketing share a common theme – word of mouth, or as is rather crudely dubbed online – “conversations”. Social media is all about “conversations”. Site’s like twitter ask you to join the conversation upon signup but what is all this conversation stuff actually about and how can you make it work [...]

Search engine marketing, Stag Weekends and a lot of Splash!

Uncategorized on February 5th, 2009 No Comments

“We want more traffic and more sales in the stag and hen weekend market” they told us. OK we told them – lets get down to business. Quite literally, that was the brief when Splash Whitewater Rafting came to us to do their online marketing.   The UK Stag and Hen marketplace is fairly competitive so [...]