Archive for November, 2008

Edit the wordpress category slug

Wordpress on November 26th, 2008 No Comments

When you set up a category in wordpress such as “Search Engine Marketing Edinburgh Scotland” there is a field directly beneath the category name called the  category “slug”. This is how the URL is rewritten to your browser. You can leave this blank and wordpress will automatically create its own but its better to write your own. [...]

Retro SEO Search Marketing Services Website

SEO Articles on November 25th, 2008 1 Comment

We’ve had a lot of requests to link to our old retro style seo company website due to the website being showcased on several of the CSS awards sites – so we thought we would bring it back for those who liked the design. The requests were due to us being showcased on several retro classic [...]

SEO Edinburgh

Analytics, Case Studies, Search Engine Optimisation on November 21st, 2008 No Comments

SEO Edinburgh - results for Wynn Consulting
The search engine optimisation SEO of Edinburgh company Wynn Consulting are showing marvelous results on Google. We have optimised the site for key phrases relating to Government consulting searches.
Wynn Consulting rank on page 1 position of Google for their major key phrase “public authority consulting”.
The terms were carefully researched, selected [...]

Are monthly SEO fees really a rip off?

SEO Articles, Search Engine Marketing, Search Engine Optimisation on November 21st, 2008 1 Comment

There seems to be a lot mud thrown in the direction of SEO companies recently. Comparing them to managment consultants (no offence), confidence tricksters and scammers, SEOs are being portrayed as the ‘Dick Turpins’ of the information highway because of the monthly SEO fees they charge.Â
Ceratinly, the SEO service industry, just like any industry has its fair share of scams [...]

Encouraging results – part two of Silver Experience Campaign

Analytics, Case Studies, Search Engine Optimisation on November 18th, 2008 No Comments

Part two of The Silver Experience Since starting work on the Silver Experience silver jewellery website we have already seen considerable improvements. The website is undergoing the following campaign:

Onpage optimisation
Link building
Social media marketing
Google product (froogle) marketing & optimisation

Improvements seen since campaign start:

NEW TRAFFIC:
58% increase – excellent improvement
INCOMING TRAFFIC:
Search engines – 48% – up by 42% [...]

Has your Google analytics data been “ring fenced” by your SEO company?

Analytics, SEO Articles on November 13th, 2008 3 Comments

If your SEO company provides you with monthly statistical reports about your website then make sure your data has not been “ring fenced” otherwise you could have problems in the future! This article explains a practice used by some SEO and PPC companies using Google Analytics accounts to lock you into their services.
So what is Google analytics (GA) ring fencing?
Basically, its when your SEO [...]

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Wordpress Ping blogging list

Wordpress on November 13th, 2008 2 Comments

“Ping” blogging is basically notifying the search engines and feed crawlers when a new post is published in your blog. A “Ping” instantly notifies the relevant blog server that you have new content and because of this your blog gets indexed quicker and better. But don’t take our word for it…google wants to hear about your [...]

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Handmade Silver Jewellery SEO Project

Case Studies, Search Engine Optimisation on November 6th, 2008 No Comments

We have recently been appointed to perform the search engine optimisation for the Silver Experience – a perthshire base handmade silver jewellery company.
Rather than write about projects after they have been completed we have deceided to write about this one as it happens so that you can see the progess of a website having no [...]

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Search engine optimisation for Aberdeen Company

Search Engine Optimisation on November 6th, 2008 No Comments

Watson search partners are an executive recruitment company based in Aberdeen. They cater for the corporate jobs and executive jobs sectors in oil and gas sectors in Aberdeen and throughout Scotland.
They attract high quality candidates for top level positions so keyword choice had to be distinguished from mainstream job sites in ScotlandÂ
Breeze media built a content [...]

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Search engine marketing v SEO

Search Engine Marketing, Search Engine Optimisation on November 6th, 2008 No Comments

Many new clients ask us the difference between Search Engine Marketing (SEM) and Search Engine Optimisation (SEO) when they first come to us. There is much confusion and debate on the two terms – even by the experts, however the following should hopefully shed some light on the differences between the two terms…
So…what is Search Engine [...]

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