by stuart on 5th,March 2008
With such a myriad of web designers throughout Scotland these days how do you choose the right web design company to make your online business a success? Do you stick a pin in the yellow pages and hope for the best or do you look to the search engines? If you intend on promoting your business on the internet with a view to success then it’s vital that you choose a website design company that understands your needs, your goals and can demonstrate this in their portfolio. Read the rest of this entry »
by stuart on 19th,February 2008
Affilate marketing is a very effective way for any website owner to earn money or increase sales of their products and services. Infact, its a very fast and extremely easy way to earn some moolah and there really are no limits to what can be earned. However, it’s not as easy as some would have you believe. You require a degree of skill and must be prepared to put in some effort if you want it to pay dividends. Read the rest of this entry »
by admin on 6th,February 2008
If you are serious about being found on search engines then you should avoid having an all Flash based website.
Attracting the eye is undoubtedly a prime objective when it comes to traditional forms of business advertising. Advertisements need to work at light speed and be memorable in order for them to pay dividends for the advertiser. Take the ads we see on billboards, the backs of busses, the sides of taxis for example. Read the rest of this entry »
by admin on 31st,January 2008
If you are a business website owner and you are too attached to the design then it may be losing you vital sales and visitors.
When a company comes to us concerned that their website under achieves and fails to attract new customers then we almost always give the same answer - the website design is too personal, too gimmicky and doesn’t cater for its customers. This is difficult for such companies to accept because they have become so emotionally attached to the web design that they are reluctant to accept change. Read the rest of this entry »
by admin on 29th,January 2008
Getting your website up and running is hard enough. After spending hours getting the HTML code just right and trying to make sure that you provide a great user experience, the last thing you want to do is change everything around in order to get your site ranked higher on the search engines. Follow these tips from the beginning and you’ll see the benefits.
1) Not changing the title tag from page to page. A lot of people realize the importance of the title tag. But few sites change the title tag from page to page. If you have a large site with a lot of different pages targeting different keywords, then change the title tag to reflect the keywords of the particular page. Keeping the title tag the same throughout the site may optimize the site as a whole, but you are limiting the amount of search terms that you can use. The shorter the title the better, you don’t want to get caught stuffing the title tag with too many terms. Just change it from page to page. Read the rest of this entry »
by admin on 29th,January 2008
A higher search ranking is what many website owners dream of. What they don’t realise is that by optimising their site for the search engines, if done correctly, they can also optimise it for their site visitors.
Ultimately this means more people finding your website and increased sales and lead generation. But are search engine optimisation and usability compatible? Aren’t there trade-offs that need to be made between giving search engines what they want and giving people what they want? Read on and find out (although I’m sure you can guess the answer!)… Read the rest of this entry »
by admin on 29th,January 2008
We regularly host seminars on search engine optimization yet it never ceases to amaze us by the number of small businesses who are using SEO dirty tricks.
The myth of Invisible or hidden text.
Around 3-4 years ago the practice of invisible text was in widespread in search engine optimization. This involved creating paragraphs of keyword rich text on a background of the same colour - ie white text on a white background. Clearly this text couldn’t be seen by the visitor so it didn’t matter if it made sense or not but the real advantage was that the search engine spiders found it attractive and sites employing this method had great results. However, the search engines got wise to the trick and adjusted their algorythms to weed out sites engaged in this practice.
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by admin on 29th,January 2008
If you still believe that meta tag keywords are the key to getting a top ranking in search engines then it’s maybe time to think again.
It only seems like yesterday that all you had to do was place a few meta tag keywords in the code of your site and you’d get listed on the major search engines. Nowadays however, it couldn’t be further from the case and optimising a web site for the search engines is much more advanced.
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by admin on 29th,January 2008
Getting your site listed and ranked with search engines has never been more important if you want your site to succeed and attract new customers.
If you are having no luck getting listed on search engines or are not attracting traffic to your site then contact us and we can advise you and put you on the right track to obtaining a top 10 search engine ranking.
Getting listed on search engines is high on the priority of any serious business. And to be honest it’s not an unreasonable a request. If an online business is to succeed then it stands a far better chance if it is found and listed on the first page of a search engine so the expectation is reasonable. Read the rest of this entry »
by admin on 25th,January 2008
If your website isn’t being found on Google or Yahoo then your company is losing out on a potential mountain of new business and sales. There could be many reasons why it isn’t being found but its most likely that it hasn’t been optimised for search engines.
Breeze Media are experts in website promotion and search engine optimisation. We have a proven track record of getting listed on search engines and with over eight years expertise in internet marketing we are miles ahead of the competition.
Unlike some web design companies we don’t make up number 1 positions for key phrases no one uses - we just tell the facts. Read the rest of this entry »
